Purdue Office 365
SUMMARY
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As part of the effort to maximize yield, during the week beginning April 18, Purdue MarCom is providing social media assets for our campus partners to post to their accounts, urging students to accept their offer as we sprint to the May 1 deadline.
RESOURCES
Purdue MarCom has provided some assets for campus communicators and recruiters to use on their own channels.
Assets include:
- Social media graphics
- Suggested social media post language
- New giphy stickers available at giphy.com/PurdueUniversity
LINKS AND UTM PARAMETERS
When linking to Purdue websites from social platforms or emails, it is recommended that UTM parameters be added to the URL in order to provide reporting on the activity. The Marketing and Communications campaign URL builder allows you to easily configure these links and even request shortened Purdue-branded links.
Yield 2021 UTM Campaign: yield2021
UTM Medium: Social (or email)
Purdue Office 365 Mail
UTM Source: Facebook, Twitter, LinkedIn, Instagram (or email newsletter name)
UTM Content: Partners
Links to the page where students can accept their offer:
Facebook – https://purdue.link/acceptfb
Purdue Office 365 Email
Instagram – https://purdue.link/acceptinsta
LinkedIn – https://purdue.link/acceptlinkedin
Twitter – https://purdue.link/accepttweet
Suggested Social Media Post Language
Please leverage #OnlyPurdue in recruitment and yield-related social content.
Full Version
It’s time to make your decision official! The deadline to accept your offer is May 1 — commit to Gold and Black today and take your first step as a Boilermaker. #BoilerUp #OnlyPurdue
Shortened Version
It’s time! The deadline to accept your offer is May 1. Don’t miss your chance to take your first giant leap. #BoilerUp #OnlyPurdue
April Accept Your Offer Content Package
Social Graphics